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I don't expect this blog to be a big money maker, but I signed up for Google Ads to help defray costs. Google Ads runs the ads that you see in the sidebar and underneath the posts. They scan the content of the posts and based on the results they display ads that they feel will abe attractive to the typical visitor to the blog.
So what kind of person does Google expect to visit this blog? Well the first ads that they displayed were in Hebrew for large flat screen TVs. I wonder how many olim vatikim can afford that; I suspect that most of us are still using the 20" Sony that we put in our lifts 20 years ago. Maybe that's not entirely accurate - in addition to my 20" Sony, I've also got a 20" JVC that was bought in Duty Free when the $200 TV was all the rage ...
Last I checked, the sidebar ad was alternating between two different Hebrew ads: the first for a movie that I haven't heard about yet, and the second for Orange (incidentally the only major cellular provider that I haven't used yet). The bottom ads were all in English, but for Israel focused content.
So basically, Google has us spec'ed as thinking about the world in general in Hebrew, while thinking about Israel in English. I'm not sure that I agree, but I do think that it's an interesting theory.
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I don't think most olim vatikim are as frugal as you think. At last count, we are 4 adults in our house [myself, my husband, my married daughter and her husband], and we have 4 TVs [one a 26" LCD, a 29" and three regular 21" TVs], two DVD players and one DVR. Contrariwise, I think it's been about 4 years since we went out to a movie and the last concert my husband and I went to was in the 1980s, IIRC. [And oh yeah, I've got a 160 GB iPod and a Kindle, which provide all the personal entertainment I need. IMHO, there's NOTHING to see on TV once the NFL season ends]
ReplyDeleteI don't know how Google selects its ads, but it would seem logical that if the blog's in English, it would select English ads, no?
Hmmm ...
ReplyDeleteI suspect that frugality is in the eye of the beholder. Personally I'd pass on the extra TVs and try to get the married kids out of the house. No offense intended, btw. Just my personal preference.
As it is, I rarely watch much TV anymore, either. If I do, it's usually old stuff on borrowed DVDs that I watch on the computer. I do have two DVD players, but only one works and you've got to tilt it just so in order to see the video.
Regarding Google, yeah they try to match the ads to the content - that's why I found the ads in Hebrew so interesting, since there's no Hebrew content here. I expect that the types of ads will stabilize over time as more content is added. As for now, I still get a kick out the occasional ad for tours of the Azores!